THE BSTRING STORY
Necessity is the mother of invention
For as long as I can remember my mind has always contemplated ways of improving products. Over the years I have imagined many product ideas, which have actually ended up on the market, produced by other, braver souls than me. It’s a daunting task to put into reality an idea, and so much easier to just let it go.
The idea of the Bstring came about due to necessity. After having children I was less inclined to show off my cleavage and was hoping to find a product that would give me some cover without having to layer. I purchased some products claiming to achieve this, but for different reasons they didn't achieve what I was after. I kept thinking there must be a better design that suits my needs. The idea kept kept growing in my mind. With much urging from family and friends, I decided to run with it, and the Bstring was born.